The goal was to create a fresh and updated brand Identity for Mitvana that aligned with the current market trends, target audience preferences, and overall business strategy.
Project Overview:
Objective: The primary objective of the rebranding project was to enhance the brand’s perception, relevance, and market positioning. This involved updating the visual elements, messaging, and overall brand experience to better resonate with the target audience.
Scope: The rebranding effort encompassed a thorough examination of the existing brand elements. The main focus was on the digital presence (website and social media), marketing materials, and any other touchpoints where the brand interacts with its audience.